Hooks & Habits

Exploring the psychology of running a WordPress business, managing your daily workflow, and navigating the realities of the creative space.

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Hooks & Habits

Why Quoting Big Numbers Makes You Sweat

Let’s talk about that horrible, sinking feeling in the pit of your stomach when you’ve just finished writing up a proposal. You’ve mapped out the scope, figured out the deliverables,

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Hooks & Habits

Why Cheap Clients Usually Cost More

There is a fundamental law of physics specific to web development: the inverse ratio of project budget to client demands. At some point in your web career you’ll experience it.

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Hooks & Habits

The Academy Award Winning Habit

Ever feel like you need to have it all figured out before you start? That your first draft, your first step, or your first attempt has to be perfect? If

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Hooks & Habits

Winning Strategy: Find Your Target Market

Stick with me for a second. Imagine you own a burger stand. A competitor opens up across the street. What do you do? Do you lower your prices? Add tacos

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Hooks & Habits

This System Makes Creative Work Effortless

I have a confession to make. There are days when I sit down to design a new layout or write a proposal, and my brain is just… static. A blank

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Hooks & Habits

Stop Acting Like A WordPress Developer

I’m going to say something controversial. If you want to build a truly successful business, you need to stop acting like a WordPress developer. Developers are taught to be logical,

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Hooks & Habits

A Productivity Guide for WordPress Pros

Let’s be honest. How many browser tabs do you have open right now? And how many of those are for half-finished tutorials, cool new plugins you want to try, or